EVMS Doctor of Medicine site
EVMS’ Doctor of Medicine program had lots of information. I found a way to show off the most important elements - community service, curriculum and medical exam pass rates - pop while organizing the site in a way that was logical but not overwhelming for first-time users.
Cutting through the clutter
The Doctor of Medicine website wanted to find a way to convey its 60 pages of information. Using analytics, I was able to streamline it into 30 pages where the information was more clear and concise. I built a landing page that checked all of the program’s boxes, highlighting its unique service learning offerings and award-winning curriculum. After the redesigned site’s launch, pageviews increased 26% from 2017-18 to 2018-19. Explore EVMS’ Doctor of Medicine landing page.